VMG News

Maná's 2015 USA Tour Sponsored by Montejo Beer!!

Maná' will embark on a U.S. tour in June in support of the group's upcoming album with sponsorship from Mexican Montejo beer, representatives of the brand revealed exclusively to Billboard. The announcement coincides with the release today (Feb. 9) of the Mexican rock superstars' first single and video from their upcoming album. "Mi Verdad" is the band's first collaboration with Shakira.
In addition to signing on for Maná's nationwide tour, Montejo, a newcomer to the crowded Mexican beer market in the U.S., will produce special promotions, including a sweepstakes to attend a private concert by the group in one of the brand's breweries in Mexico.
"Montejo is a very authentic Mexican beer," says Patricio Ferrara, director of marketing for Montejo, who says the brand aims to appeal to Spanish language-dominant Mexican consumers in the United States. "For us, it was a very natural partnership with Maná', who we consider to be the best and most authentic Mexican rock band."
Montejo is produced in Oaxaca by Grupo Modelo and imported to the U.S. by Anheuser-Busch, which bought Grupo Modelo in 2013.
"Montejo is one of the few beers made in Mexico and imported to the United States that doesn't try to adopt an Anglo personality or try to change what it is," said, Maná' frontman Fher Olvera, who deemed the beer "delicious."
"It's important for us to feel the connection with our heritage and our fans, especially when we are traveling," he added. "We can't be more proud of having Montejo as our sponsor to help us celebrate our music with our fans in the United States."
Ferrara said that the brand has made "a significant investment" into its partnership with Maná', set to raise awareness with its Latino target consumers at Maná''s sure to be sold-out concerts. Winners of 14 Billboard Latin Music Awards, Maná' is the most successful Latin rock band in the U.S., and the world.
"The partnership will be the largest asset the brand leverages in 2015," Ferrera said. Maná's new album is expected in March. The Mexican rock stars are also set to play the first Rock in Rio USA, taking place in Las Vegas in May.

Los Temerarios West Coast Tour 2015

Los Temerarios West Coast Tour 2015

Los Temerarios empiezan la gira 2015 rompiendo records de "Sold Outs" y asistencias de años pasados.

Felicidades a Los Temerarios!

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